No bra. New feel. Ultra-soft, ultra-stretchy, ultra-invisible: meet Pure Soft, the new no-bra-feel collection. At the border between underwear and clothing, it's designed to be worn day and night, underneath or on its own. Fashion-forward, minimalist cuts made to follow the body. A new way of thinking about lingerie. Made in a soft, invisible second-skin fabric, this wireless, unlined bralette delivers absolute everyday comfort. Its lining creates a no-bra effect, and a low-cut back subtly reveals the skin. Ultra-stretchy, it hugs your curves and flatters the silhouette.